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Business > Sales > SalesOn Negotiating (Unabridged)
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Even experienced negotiators can find situations beyond their grasp. Mark H. McCormack, widely recognized as the father and dean of the sports marketing industry, shares his easy-to-follow explanations and illustrations of techniques that both novices and experts can appreciate. On Negotiating covers the qualities of a good negotiator, the most effective negotiating tactics, the myths of the negotiating table, how to use leverage, and much, much more. Let the best selling author of What They Don't Teach You at Harvard Business School set you on the course to success.
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Average Customer Review: 4.17 of 5
Publisher: Dove Audio
ISBN: 0-7871-0270-9
Audio Length: 4 hours and 45 min.
Other audio books by Mark H. McCormack:
Hit the Ground Running: The Insider's Guide to Executive Travel
On Communicating (Unabridged)
On Managing
On Selling (Unabridged)
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