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Business > Career Skills > Career SkillsNuts and Bolts II
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A vital step in starting a new business is deciding what sort of business to begin and what approach to take. These are both components of one vital concept - strategy. Jeffrey Ullman of Great Expectations advises you to find a huge need to fill, and also to be sure to identify what's important to you. Malcolm CasSelle and E. David Ellington of NetNoir caution that you should start your business with a public relations strategy and a focused plan for networking. The key to success lies in thinking strategically about every aspect of your new business.
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Publisher: Executive Insights
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Audio Length: 1 hour
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