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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

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In this contrarian look at the world of marketing, Fox delivers cutting insights and plentiful tips that are clear, practical, and doable. Superstar brims with ideas for making your cash register go "ka-ching."

  • Deeply Understand the Definition of Marketing
  • Customers Fire Employees Every Day
  • The Customer Is Not Always Right
  • Early to Bed, Early to Rise, Sell Hard, and Dollarize
  • The Folly of Price Cutting
  • Fifteen Super Marketer Must-Knows
  • Never Use "We"
  • Be Your Own Customer
  • Superstars Love Recessions
  • Own a Market, Not a Mill
  • Marketing Superstar Instant Challenges

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    Average Customer Review: 4.38 of 5

    Publisher: Hyperion AudioBooks
    ISBN: 1-4013-9748-4
    Audio Length: 2 hours and 28 min.


    Other audio books by Jeffrey J. Fox:
    Don't Send a Resume
    How to Become a Great Boss: The Rules for Getting and Keeping the Best Employees
    How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients (Unabridged)
    How to Become CEO: The Rules for Rising to the Top of Any Organization (Unabridged)
    How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Should Know



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    Two Audiobooks for FREE from Audible