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Business > Marketing > MarketingThe Invisible Touch: The Four Keys to Modern Marketing
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- Two free Audiobooks! | |
Harry Beckwith, the author of Selling the Invisible, is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Service businesses sell something that cannot be seen or heard; they sell an experience. For that experience to be exceptional, these companies need to understand their clients. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.
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Average Customer Review: 4.25 of 5
Publisher: Time Warner AudioBooks
ISBN: 1-57042-854-9
Audio Length: 3 hours
Other audio books by Harry Beckwith:
Selling the Invisible: A Field Guide to Modern Marketing
What Clients Love: A Field Guide to Growing Your Business
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