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Business > Marketing > MarketingA Branded World: Adventures in Public Relations and the Creation of Superbrands (Unabridged)
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- Two free Audiobooks! | |
Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.
Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
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Average Customer Review: 5 of 5
Publisher: Blackstone Audiobooks
ISBN: 0-7861-2968-9
Audio Length: 10 hours and 17 min.
Other audio books by Michael Levine:
Guerrilla P.R. Wired: Successful Publicity Campaigns On-Line, Off-line, and in Between (Unabridged)
Guerrilla P.R.: Waging an Effective Publicity Campaign Without Going Broke
Lessons at the Halfway Point
Seven Life Lessons from Noah's Ark (Unabridged)
Take It from Me (Unabridged)
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