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A Branded World: Adventures in Public Relations and the Creation of Superbrands (Unabridged)

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Branding is ultimately the way you differentiate your product from the competition....


How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

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In this contrarian look at the world of marketing, Fox delivers cutting insights and plentiful tips that are clear, practical, and doable....


The Invisible Touch: The Four Keys to Modern Marketing

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Harry Beckwith, the author of Selling the Invisible, is back with a treasury of quick, practical, and entertaining strategies...


Guerrilla P.R.: Waging an Effective Publicity Campaign Without Going Broke

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If you think you need big bucks to promote your product, your company, or yourself, think again...


The New York Times Pocket MBA: Sales and Marketing (Unabridged)

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Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing...


Permission Marketing

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The man Business Week calls the ultimate entrepreneur for the information age explains Permission Marketing...


Guerrilla Marketing Attack (Unabridged)

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Today's marketplace is more competitive than at any other time in history. Does your...


Guerrilla Marketing (Unabridged)

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When Guerrilla Marketing was first published in the 1980s, Jay Levinson was the first person on...


Your Marketing Sucks. (Unabridged)

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This BusinessWeek best seller from esteemed marketing guru Mark Stevens is an entertaining and useful guide to improving the way businesses promote themselves....


Disciplined Decisions: Aligning Strategy with the Financial Markets

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It's hard to determine how an investment will ultimately influence a company's value, but by drawing on...

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