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Let's Get Real or Let's Not Play: The Demise of Dysfunctional Selling and the Advent of Helping Clients Succeed

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Selling is the second oldest profession, often confused with the first....


Differentiate or Die (Unabridged)

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In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves...


Selling the Invisible: A Field Guide to Modern Marketing

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In order to market effectively, you must learn how to sell something you can't even see - services...


Gonzo Marketing: Winning Through Worst Practices

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From the author of The Cluetrain Manifesto comes Gonzo Marketing, a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet...


Guerrilla Selling (Unabridged)

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Looking for some creative ways to increase your corporate sales and your personal income?...


The Agenda: What Every Business Must Do to Dominate the Decade

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The agenda: nine powerful and practical business ideas for today's world of fierce competitors and even fiercer customers...


How to Drive Your Competition Crazy

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Guy Kawasaki presents the definitive take-no-prisoners' guide on how to win in business. A key...


Using Evangelism to Sell Products, Companies, and Ideas

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There's a recent trend in sales and marketing called Evangelism. Marketing guru Guy Kawasaki...

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